Building Your Alter Ego

What is an Alter Ego?

Deep inside every one of us exists an alternative self: The Alter Ego. An Alter Ego means an al­ter­na­tive self, which is distinct from your “normal” personality. An Alter Ego can be the key to opening a­nother version of yourself, one who dares when you do not. The Alter Ego is not about creating a false mask — it is about finding the empowerment that already exists inside you.

Why create an Alter Ego?

You have hidden capabilities, and your Alter Ego gives you the freedom to unlock the lurking, crea­tive force you already have inside. There are many examples of artists and athletes using an Alter Ego actively to reach the best versions of themselves; Beyonce as Sasha Fierce, Snoop Dogg as Todd, Da­vid Bowie as Ziggie Stardust, Kobe Bryant as the Black Mamba. An Alter Ego is a tool that A­NY­ONE, in any given situation and in any profession, can use to bring forth a better version of them­selves.

It is a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and allows you to ultimately become your best self. But first, one needs to go on a deeply personal jour­­ney of self-discovery.

Behind the slogan: ALTER YOUR EGO

How to create an Alter Ego?

Sometimes, to find your own Alter Ego, it is easiest to think about your role models, as these often re­flect our most precious traits and behaviors. You can also wear the clothes your Alter Ego would wear. And it turns out there's actual science behind this. It is called "enclothed cognition". Enclothed cog­nition is the idea that we attach a story to the clothing that we wear. In a study, the moment in­dividuals put on a painters' coat they ranked higher on a creativity test, and when they put on a doc­tor's coat the same individuals began showing traits of someone who is more methodical and care­ful. And that is exactly what an Alter Ego can help you do.

Help you become the person you want to become the most. No matter what internal demons you battle, an Alter Ego is a powerful and insightful way to bringing the best of you to the world you live in! Who do you want to be? Who do you want to become?

If you want to become the best version of yourself — Join the KIZÔBI collective.

Actor Cary Grant: "I pretended to be somebody I wanted to be until finally, I became that person. Or he became me, but at some point in time we met".

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"Leave winning to your alter ego"